The Director of Digital is charged with ensuring best practice in all aspects of digital marketing whilst providing a level of creativity that generates and nurtures ideas, delivering distinctive and successful global artist campaigns.
The key focus is to break priority acts, both established and developing, on an International basis via improved digital planning of campaigns and efficient activation of digital components of marketing plans. The role also requires focus on non-priority developing acts, monitoring analytics and identifying opportunities to build and grow the proposition.
Furthermore the role acts as a key facilitator in keeping the UK International team upskilled in digital marketing through regular updates and working sessions.
*Please note: this is a 12month maternity contract*
Creative / Strategy
Marketing & Planning
This role will be required to work both strategically within the department but also in finer detail on a number of priority artists per month, the difference in these approaches is listed below:
Strategic Artist Campaign Involvement:
Detailed Artist Campaign Involvement:
Digital Education & Best Practice