Sony CMG is the strategic marketing arm of Sony Music Entertainment UK, responsible for Sony Music catalogue (Legacy), classical (Masterworks, Sony Classical), metal (Music for Nations) and a growing roster of local signings (eg. Ward Thomas).
Reporting to the Head of Digital Marketing, the Streaming Marketing Manager will oversee the streaming marketing strategy for CMG, including catalogue/hybrid playlists marketing (Filtr), artist playlists curation, as well as planning and execution of organic and paid marketing for artists and tracks outside the usual CMG release schedule.
They will put together best in breed and reactive marketing campaigns that achieve agreed streaming objectives, integrating seamlessly with the curation/digital sales team, the wider marketing teams across all labels in the business, and core functions across Sony (Digital creative, insight, CRM, Sync, Filtr).
The Streaming Marketing Manager is also responsible for content strategy and channel management for out of cycle and returning artists, working closely with frontline and catalogue channel managers across the business. They will weave advertising and innovation into all plans, delivering in all these areas with analytical and creative thinking.
BEST PRACTICE AND INNOVATION
OFF CYCLE/RETURNING ARTISTS LED STRATEGY