Marketing Manager

Location UK-London
Position Type
Regular Full-Time


To effectively and creatively manage all aspects of marketing campaigns for assigned Syco Music label artists. To manage all marketing activity in line with commercial objectives and approved M&P budget. To manage the successful marketing of Sony Music from signing through launch across UK and US repertoire and maximise commercial opportunities across physical and digital. Build and maintain strong relationships with artist management, key Sony Music departments and external agencies/suppliers. Ensure creative excellence in campaign execution.


Creative / Strategy

  • Work with A&R, creative, insight, marketing & artist management to create and articulate artist positioning and short- and long-term campaign objectives
  • Work with creative team to direct act’s image, including styling, photo shoots and videos to ensure that the act is well represented at all times
  • Drive innovation and creativity through all facets of the campaign
  • Manage creation of all tools, including all types of artwork, photography, digital assets, video, moving images, including original content development throughout campaign in conjunction with management, creative and digital creative teams.
  • Participate in consumer focus groups and utilise the input
  • Ensure ‘creative excellence’ in the execution of all artists marketing assets

Marketing / Digital

  • Spearhead market-leading integrated artist campaigns from concept to execution across all areas of business to continually expand fan bases
  • Deliver artist campaign marketing plan that reflect artist positioning and meet strategic goals
  • Maximise global revenue potential for all artists by close collaboration with international marketing & coordinating efforts across departments to drive innovative and engaging campaigns
  • Work with media agency, to create holistic media plan across platforms adhering to approved project budgets.
  • Responsible for planning of content marketing, CRM growth strategy, and digital partnership opportunities in conjunction with Channel Manager , Sales and International teams.
  • Develop, solicit and execute content strategy, including music video, digital & social, in collaboration with Channel Manager.
  • Identify new and external opportunities for artist promotion.
  • Work closely with Insight, Marketing & Planning Strategist and sales team on streaming platforms and looking at ways of targeting the consumer and ideas around maximising artist exposure. 

Other core focuses for the Marketing Manager role include:

Project Management

Revenue / Finance


Person Specifications


  • Proven experience and success in managing artist marketing campaigns from concept through to launch.
  • Proven capability of taking a holistic approach to marketing by having always optimised off line and on line opportunities
  • Experience of delivering campaigns on budget and on time
  • Worked with UK roster and proven track record of breaking UK artists.
  • Creative and can confidently offer and implement innovative and bespoke campaign ideas and solutions
  • Ability to engage others and work collaboratively
  • Proven commercial acumen
  • Digitally aware and focused
  • Excellent verbal and written skills
  • Highly organised and driven
  • Great attention to detail and accuracy
  • Ability to prioritise and meet deadlines
  • Ability to self initiate and manage projects
  • Effective influencer and negotiator
  • Passionate about music and the Syco Music roster
  • Results orientated
  • Highly motivated
  • Constantly interested in competitor activity
  • Awareness and interest in the music industry as a whole


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