Marketing & Promotions Analyst

Location UK-London
Category
Marketing Services
Position Type
Contract

Overview

To be an integral part of the Marketing Analytics team responsible for capturing marketing and promo information across artist campaigns in a coordinated way to drive more effective execution of future activities. As a key member of the Marketing Analytics team, you will be liaising with marketing, digital and promotions label teams to deliver marketing efficiencies across campaigns.

 

**Please note this is a 12 month fixed-term contract**

Responsibilities

Key duties will consist of:

 

  • Work across artist campaigns to capture marketing information (marketing, media, PR, promo, live dates, etc.) in a coordinated way.
  • Overlay key marketing activity & spend with consumption data to measure, analyse and report on the effectiveness of SMEUK campaigns.
  • Work closely with finance and IT to understand the key drivers of sales and streams to influence future marketing choices.
  • Monitor artist growth and performance across KPIs on a daily/weekly basis and provide reports for the label teams.
  • Work closely with the Digital, Marketing and Promotions label teams to optimise campaigns and understanding of spend/costs of marketing activities.
  • Identify and pull out key findings and repackage the results of the analysis into reports that can be understood by others within the business.
  • Liaising with our Media Agency and Digital Media Agencies to capture and analyse their data.
  • Provide analysis and correlations of historic data used within campaign.
  • Monitoring and forecast audience growth across our artists.
  • Monitor social uplift on key promotional channels.

Person Specifications

  • Highly numerate, with a degree in a relevant subject (Statistics, Maths, Economics, Computer Science, Business)
  • A background within an analytics role is essential.
  • Strong Excel Skills (advanced formulas & pivot table experience)
  • Experience with using Tableau as an ad-hoc analysis tool.
  • Experience with using Alteryx (or a similar tool) for modelling a benefit.
  • Experience in a similar role agency/media side is highly desirable.
  • Detail-oriented, with excellent analytical and problem-solving skills
  • Excellent communication skills
  • Strong Powerpoint and presenting skills
  • Self-starter
  • Highly organised with attention to detail.
  • Skilled in developing and evolving process and best practice.
  • Ability to identify and justify team priorities and to measure resource, time required versus commercial reward.
  • A strong interest in the music industry, artist campaigns and music consumers is essential.

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