• Audience Development Manager

    Location UK-London
    Position Type
    Regular Full-Time
  • Overview

    Responsible for devising best in class social media strategies for artists; the setting & achieving of campaign-specific objectives & KPIs; the coordination/creation and execution of regularly updated social media plans and the preparation of reports to inform key stakeholders & strategy moving forward.


    The candidate will work closely with artists, artist management, label colleagues in Marketing, PR, A&R, etc., as well as external stakeholders and key partners – Twitter, Facebook, Instagram, etc.


    The ideal candidate will possess excellent verbal/written communication & copy-writing skills, have expert knowledge of social media, be highly creative and have a passion for the opportunities social media presents for artist and fan engagement.


    Applications close at 12pm on Sunday 21st October


    • Devise and implement best in class, audience-led social media strategies, driving fan audience growth and ongoing engagement across platforms using insights, best practices and tapping into content trends
    • Create innovative content strategies to maximise existing content, create content and propose original commissions
    • Identify emerging content, tech and social trends and infuse artist campaigns with creative applications of new technology
    • Determine and apply correct voice, content and branding for each artist, using agreed artist vision brief
    • Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels
    • Establish and oversee approval processes with management/artist/within the label
    • Use native platform analytics and a range of other platforms/tools to analyse audience-related and performance data, creating meaningful reports that can inform key stakeholders and the wider label

    Person Specifications


    • Proven experience of digital/social media management & marketing – in media, entertainment, brand, agency or similar
    • Awareness & understanding of evolving technology and ability to research and discover new opportunities
    • Proven experience of devising and executing audience-led social strategies based on audience insight
    • Educated to degree level or similar – a degree in marketing, or journalism considered a plus
    • In-depth knowledge of best practice across all social channels and emerging platforms
    • Superior understanding of consumer behaviour online
    • Experience of paid social a plus
    • Highly creative
    • Passion for social media, online trends & technology
    • Passion for copywriting
    • Proactive project management & planning skills
    • Strong reporting and analytics skills & ability to interpret and present data effectively
    • Attention to detail
    • Problem-solving skills
    • Ability to negotiate and influence at multiple levels
    • Ability to work in a fast-paced environment


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