• Digital Marketeer & Social Strategist (12 month contract)

    Location UK-London
    Category
    Marketing
    Position Type
    Contract
  • Overview

    Responsible for devising best in class digital marketing and social media strategies for artists; the setting and achieving of campaign-specific objectives & KPIs; the coordination/creation and upkeep of regularly updated social media strategies and the preparation of reports to inform key stakeholders & strategy moving forward.


    The candidate will work closely with artists, artist management, label colleagues in Marketing, PR, A&R, etc., as well as central Sony colleagues, external stakeholders and key partners – Twitter, Facebook, Instagram, etc.


    The ideal candidate will possess excellent verbal/written communication & copy-writing skills, have expert knowledge of social media & digital marketing, be highly creative and have a passion for the digital opportunities for artist's and their audience.

     

    Please note: this is a 12 month role 

    Responsibilities

    Creative

    • Work with A&R, creative, insight, marketing & artist management to articulate and communicate an artist’s positioning online as well as, short- and long-term campaign objectives.
    • Responsible for developing, soliciting and executing content marketing opportunities in conjunction with the central creative teams & RCA Marketing team.
    • Drive innovation and creativity through all facets of the campaign


    Digital Strategy

    • Plan & deliver campaigns effectively, setting & reaching objectives & KPIs
    • Use native platform analytics and a range of other platforms/tools to analyse audience-related and performance data, creating meaningful reports that can inform key stakeholders and the wider label
    • Actively contribute to and participate in artist/label planning and creative meetings
    • Work with International digital & marketing teams to ensure global optimization of campaigns and artist strategy
    • Work closely with the Sony CRM team to deliver artist database growth and CRM strategy
    • Work with manager and external contacts at social media platforms to deliver engaging artist campaigns & ideas
    • Identify new and external opportunities for artist promotion.


    Digital Advertising

    • Spearhead market-leading integrated advertising campaigns from concept to execution across all areas of business to continually meet strategic goals.
    • Maximise global revenue potential for all artists by close collaboration with international marketing & coordinating efforts across departments to drive innovative and engaging campaigns
    • Work with media agency, to create holistic media plan across platforms adhering to approved project budgets.


    Social Strategy

    • Devise and implement best in class, audience-led social media strategies, driving fan audience growth and ongoing engagement across platforms using insights, best practices and tapping into content trends
    • In depth knowledge of best practices and guidelines across all social channels.
    • Identify emerging content, tech updates and social trends and infuse artist campaigns with creative applications of new technology
    • Develop the correct voice, content and branding for each artist, using agreed artist vision brief.
    • Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels.
    • Establish and oversee approval processes with management/artist/within the label
    • Excellent relationship-building and communication with artists, artist management, internal & external stakeholders
    • Identify and develop relationships with relevant influencers/social media personalities & publishers to collaborate with on artist campaigns.

    Person Specifications

    Essential

    • Proven experience of digital/social media management & marketing – in media, entertainment, brand or similar.
    • Awareness & understanding of evolving technology and ability to research and discover new opportunities.
    • Proven experience of devising and executing audience-led social strategies based on audience insight.
    • In-depth knowledge of digital advertising, best practice across all social channels and emerging platforms
    • Superior understanding of consumer behaviour online
    • Highly creative
    • Passion for social media, online trends & technology
    • Passion for copywriting
    • Proactive project management & planning skills
    • Strong reporting and analytics skills & ability to interpret and present data effectively
    • Attention to detail
    • Problem-solving skills
    • Ability to negotiate and influence at multiple levels
    • Ability to work in a fast-paced environment

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